Mixing Importance Performance, Swot and Balanced Scorecard Analysis to Develop Strategic Plan at Astrini Hospital Wonogiri
نویسندگان
چکیده
Introduction: Know what customer need in healthcare service is one of important thing for hospital to win competition competitive era. Importance performance analysis a method which show us about two-dimension, importance and performance. IPA tool, it helps leaders managers see their situation management analyze strength weakness point make balance scorecard achieve strategic plan appropriately. Purpose: To using tool mix with SWOT balanced develop policy at Astrini Hospital Wonogiri Method: we measuring servperf model five-dimension, tangible, responsiveness, reliability, empathy safety. Sample measurement are inpatient patient (25 – 55 years old), total respondent fifteen people (n=15), Balanced use focused group discussion from based on measurement. Result discussion: get four five dimensions good satisfied overall. Tangible dimension only low (-0,2) mean our not Each dimension, has some question can be leader manager consideration during (strength, weakness, opportunity, threat) & BSC (balanced score card) plan. Conclusion: must know want when they come seek medical service. Using IPA, then its existing condition further. Directly scoring patient, an indicator the already give them appropriate expect hospital.
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ژورنال
عنوان ژورنال: International journal of medical science and clinical research studies
سال: 2023
ISSN: ['2767-8326', '2767-8342']
DOI: https://doi.org/10.47191/ijmscrs/v3-i7-25